The Counseling to Careers Toolkit outlines a process for program teams to undertake labor market research to identify “best bet” occupations and training programs that would be a good fit for their specific student populations. With up-to-date labor market information and interviews with local industry and training providers, adult education providers can better align program design and student guidance with real labor market opportunities. Instructors and advisors can then guide students to programs of study that align with their interests, aptitudes, and regional employment needs, leading to careers and high-growth employment.